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By the late 1960's Stan Lee had become a celebrity and was being asked for personal apperances and his autograph. By 1976 he was starting to surpass himself as he was on his way to becoming a Marvel icon as Super Stan. Take a look at this 1976 ad for cups from Superhero Merchandise. The cup on the far left is that of Stan the Man Lee as Super Stan. I tried to find another photo of it close up but this is the only one I could find. When was Dr. Stranges sidekick Cela so big that she could get her own cup?