I was hoping that someone could tell me why in the 1960's did DC comics put Go Go Checks on the top of their comic books? I can't seem to find the answer on the internet and was hoping anyone who reads this posting would know. Thanks!
I may be the only one but I LOVE the go-go checks! As to the reason, it was all about brand identification. On the old-fashioned comic spinners and racks, all you could see was the top third or less of a comic's cover so the illustration itself couldn't sell it. The checks were meant to become so closely identified with DC's that parents who trusted DC to have "clean," "wholesome" comics could just automatically grab the books with the go-go checks and leave Marvel, Tower, Archie, Mighty, Dell, Gold Key and Charlton to rot on the shelves. It was hoped that the concept would be considered cool by kids, too, who would grab DC's by the handful instead of those upstart Marvels.
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I may be the only one but I LOVE the go-go checks! As to the reason, it was all about brand identification. On the old-fashioned comic spinners and racks, all you could see was the top third or less of a comic's cover so the illustration itself couldn't sell it. The checks were meant to become so closely identified with DC's that parents who trusted DC to have "clean," "wholesome" comics could just automatically grab the books with the go-go checks and leave Marvel, Tower, Archie, Mighty, Dell, Gold Key and Charlton to rot on the shelves. It was hoped that the concept would be considered cool by kids, too, who would grab DC's by the handful instead of those upstart Marvels.
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