Thursday, March 02, 2006
Old comic book ads
By the time the 1970's rolled around comic books had a bigger audience then 10 year old boys. Now high school and College age men were reading them as the art and writing had vastly improved. So the sales department were now allowed to take ads from a wider range of clients. This made the ads almost as interesting to read as the stories themselves. Usually the ads ranged from cupcakes to toys to sea monkeys. Sometimes ads like the one above appeared for, of all things, fake mustaches and sideburns. They usually had full page and half page ads. I couldn't find any of them. I did find this small corner ad in a copy of Captain America #106 and on this site. I once heard a rumor that Stan Lee had a hard time growing facial hair. So he gave this company free advertising space in exchange for letting him have his fake hairpieces for free. He supposedly wore them till the real hair grew in. I don't know if it is true but it is a good story.