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To help the show build a teenage audience NBC looked to another show they had on that had a huge fan of teenage girls. That show was The Monkees. Walter Koenig at the time looked alittle like Davy Jones and was given a Beatles wig, at least in his first few showings, so he would look even more like Mr. Jones. Thus was born the character Chekov. I don't know how much this helped build the audience but it got Walter a job and his character enriched the show. Later the show was canceled despite another write in campaign. After 3 years the show was canceled and forgotten by NBC. But the fans never forget.
The show started running in syndication in the 1970's and the fan base grew. Conventions were started with many of the stars as guest. Magazines like the one above started being published.
Eventually it spun off it's first series 18 years after the show was canceled. Eventually it spun off not only 4 new tv shows but also 10 movies. It also spun off a cartoon series and countless comic books and science fiction novels. They don't have as many conventions as they use to. It seemed like for awhile there was no city that didn't have at least one Star Trek Convention. Creation Entertainment still puts on Trek Conventions and has bridged out to do cons on other hit shows like Lost and Buffy the Vampire Slayer. So Star Trek has created an entire industry. Not bad for a show that was almost canceled after it's first season.
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